Abelam—Ilahita—Wosera—Kwoma by road, on foot, and by canoe
25 July to 15 August 2013
Martin Fowler, Justin Francis – Team leaders
Harris Bein – East Sepik liaison & logistics

The survey
This project is to do a representative sample survey of the cultural, geographic and ecological assets in these areas to gauge their potential to attract overseas tourists.
The process will be to :
(a) make an inventory of cultural, environmental and experiential assets
(b) conduct a basic survey of village desires, awareness of tourist expectations, and preparedness for tourism.
The criteria to be satisfied relate the places and activities to their potential to contribute to a locally sustainable small scale industry. There are obvious attractions in both areas (see the images) but the survey questions relate to quantity and quality :
- is there enough critical mass there to make the expensive journey there worthwhile?
- are local travel, walking tracks, guides, food and accommodation comfortable and reliable enough to attract paying tourists in C21st?
- do the village people know and/or have records of their artistic and built heritage?
Survey Proposal Background
The imperative to do this survey came from the desire of a number of artists in these communities to find ways to support the continuity of their cultural heritages including their artistic skills and their stewardship of their natural environments —which always were integral to their survival (both as people and as cultural entities). It is important to realise that 38 years after independence means a whole new generation, the majority, have grown up since the time when their arts were famous and valued by outsiders.
The catalyst was the involvement of the Sepik craftsman at the APT 7, The Asia Pacific Triennial of Contemporary Art, in Brisbane, held at the Queensland Art Gallery -Gallery of Modern Art (GoMA) in 2012-13.

Following the enthusiastic response that their work received from both Australian and international visitors to the exhibition, they saw the opportunity to attract more tourists.

In discussions with them Martin Fowler, who had helped co-ordinated their APT7 involvement, found general agreement amongst them for a survey visit. It was clear that both the extent of their cultural and natural sites needed documenting, as did an assessment of the skills they had or would require to successfully host international visitors.
When the artists returned home they also negotiated with Harris Bein from Ilahita and Melbourne, to get his help in liaising with local authorities and other villages in the Abelam area. Together they organised the publicity for the Brikiti and Tongwinjamb events, and got enthusiastic backing from significant villages and leaders for this visit to take place. The idea of the survey was also floated with newly elected members of the PNG parliament who all seemed keen to do support such activities to increase tourism to the enthusiastic villages.

Justin Francis’ own professional interest is in the area of cultural and ecotourism from experience working with the Seagate people in the development of sustainable tourism operations. He has joined with Martin to assist with the cultural and natural asset mapping task, and lead the assessment of the specific areas required for increasing the capacity of the local communities to host visitors.
But the information and visual material to be collected and documented in various media needs to be available to a number of other interested parties without whose actions the village level initiative will not be sustainable. The areas of interest are in the transport and accommodation, and in the tourist information and administrative infrastructure areas, all of which currently are inadequate to serve the needs of the average overseas tourist.
Historical Background
These areas are richly represented in C20th anthropology studies, and their material culture was collected in colonial times by overseas museums and remain in significant collections there still —and in the PNG National Museum.

Maprik and the surrounding area was a tourist draw card for the Territory of PNG from the 1950s. At independence there was a Cultural Centre in town and another at Maprik High School —both tourist magnets and outlets for local art and craft.
While the Kwoma were off the beaten track they did have exposure through Ambunti and the Sepik River tourism circuit. Both Abelam and Kwoma areas had regular air services in those days which made access easy and reliable as well.


This amazing building was a collaborative effort of the culture groups in the electorate for the local level government. All groups’ artists contributed and it was the council chamber at Ambunti until about 1984. It was then replaced by the western style one incorporating some of the cut down posts on its verandah. That one is still in use today. A court house, similarly impressive, was also built subsequently. But was burnt down by somebody disgruntled with a decission that went against them —so the stori goes!